Affiliate & Advertising Disclosure

Last updated: July 11, 2026

TopHotelsList.com is an independent hotel-recommendation and travel-information website operated by:

Instant Media Access
c/o Billo ILY 237-S
Birger Jarlsgatan 37
SE-114 45 Stockholm
Sweden

This Affiliate & Advertising Disclosure explains how TopHotelsList.com may earn money, how commercial relationships are identified, and how those relationships may affect the links, recommendations, and advertisements displayed on the website.

1. Our Business Model

TopHotelsList.com is free for visitors to use.

The website may be funded through:

affiliate commissions;
display advertising;
Google AdSense;
sponsored content;
sponsored placements;
direct advertising arrangements;
other clearly disclosed commercial partnerships.

These revenue sources help cover the costs of researching, producing, hosting, maintaining, securing, and improving the website.

2. Affiliate Links

Some links on TopHotelsList.com are affiliate links.

An affiliate link is a specially tracked link to a third-party website, such as a hotel-booking platform, accommodation provider, travel service, or other commercial partner.

If you click an affiliate link and complete a qualifying action, TopHotelsList.com may receive a commission or other compensation.

A qualifying action may include:

visiting a partner’s website;
searching for accommodation;
making a hotel reservation;
completing a hotel stay;
purchasing a travel-related service;
completing another action defined by the relevant affiliate program.

Whether we receive compensation, and how it is calculated, depends on the terms of the relevant affiliate program.

Compensation may be based on:

a valid click;
a completed booking;
a completed stay;
a purchase;
a lead;
a percentage of the transaction value;
a fixed referral payment;
another agreed performance measure.

Not every click, booking, purchase, or completed stay results in compensation.

3. Our Affiliate Relationships

TopHotelsList.com may participate in affiliate programs operated by:

hotel-booking platforms;
accommodation providers;
travel-service providers;
affiliate networks;
tourism-related businesses;
other commercial partners.

These relationships may be direct or administered through an affiliate network or intermediary.

Affiliate partners may be added, replaced, or removed over time.

Because commercial relationships change, this page may not contain a complete list of every current or previous affiliate partner.

Material commercial relationships will be disclosed where required.

4. What Affiliate Links Mean for You

Using an affiliate link will generally not add a separate fee to the price you pay.

However, TopHotelsList.com does not determine or control:

hotel-room prices;
taxes;
booking fees;
resort fees;
service charges;
currency-conversion charges;
cancellation conditions;
refund policies;
loyalty-program benefits;
promotional discounts;
price differences between booking channels.

Prices and conditions may vary according to:

the provider;
destination;
travel dates;
room category;
availability;
currency;
device;
geographical location;
account status;
booking conditions;
other factors.

You are not required to use our affiliate links. You may visit a hotel or booking provider independently.

5. How Affiliate Relationships Are Disclosed

We aim to disclose affiliate relationships clearly and in a location where visitors are likely to notice them.

A disclosure may appear:

near the beginning of an article;
before the first affiliate link;
close to a booking button or call to action;
within a comparison or hotel list;
beside a commercially influenced feature;
in another prominent location appropriate to the content.

Typical wording may include:

Affiliate disclosure: TopHotelsList.com may earn a commission when you click an affiliate link or complete a booking through one of our partners. This does not normally add a separate fee to your booking.

A link to this full disclosure may provide additional information. However, the existence of this page does not replace disclosures that should appear close to affiliate recommendations or commercial links.

6. Affiliate-Link Tracking

Affiliate links may contain tracking parameters or redirect through a third-party tracking domain.

When you click an affiliate link, the affiliate network, booking provider, or other commercial partner may collect or receive information such as:

the date and time of the click;
the referring page;
an affiliate or campaign identifier;
your IP address;
browser and device information;
cookie or online identifiers;
the destination or offer selected;
information about a later booking or transaction.

This information may be used to determine whether TopHotelsList.com should receive credit or compensation for the referral.

Affiliate partners may use cookies and similar technologies for:

attribution;
fraud prevention;
reporting;
conversion measurement;
commission calculation.

Where legally required, non-essential affiliate-tracking technologies are subject to your consent choices.

Further information is available in our Privacy Policy, Cookie Policy, and Cookie Settings interface.

7. Editorial Independence

Receiving an affiliate commission does not give a commercial partner ownership of TopHotelsList.com or automatic control over our editorial content.

Our goal is to provide useful hotel information and recommendations based on editorial judgment and available research.

Unless clearly disclosed otherwise:

affiliate partners do not write our editorial conclusions;
hotels cannot purchase a guaranteed positive opinion;
paying a commission does not guarantee inclusion in an article;
paying a commission does not automatically guarantee a higher ranking;
a commercial relationship does not guarantee that a hotel will be described as the best option;
commercial partners do not have a general right to approve an article before publication.

Commercial relationships may, however, affect which booking links, buttons, providers, or offers are available for us to display.

For example, we may link to a provider that operates an affiliate program rather than linking to every website through which the same hotel may be booked.

TopHotelsList.com should therefore not be treated as a complete comparison of every booking provider, every hotel, or every available price.

8. Hotel Rankings and Recommendations

Hotel rankings and recommendations are editorial assessments rather than guarantees.

They may be based on factors such as:

location;
amenities;
publicly available hotel information;
traveler-review patterns;
apparent value;
reputation;
design;
suitability for different types of travelers;
available booking information;
editorial judgment.

Different travelers may value these factors differently.

Terms such as:

“best”;
“top”;
“recommended”;
“best overall”;
“best value”;

represent editorial opinions based on the information available when the article was produced or updated.

Unless expressly stated, visitors should not assume that a representative of TopHotelsList.com has personally stayed at or inspected every hotel featured.

More information may be available in our Editorial and Review Policy.

9. Sponsored Content

TopHotelsList.com may occasionally publish content created or supported through a paid commercial relationship.

10. Sponsored Placements

A hotel, accommodation provider, booking platform, tourism business, or other commercial partner may pay for enhanced visibility or a particular placement.

Examples may include:

a featured position;
a promoted hotel card;
a highlighted listing;
a sponsored recommendation box;
a homepage placement;
another paid promotional position.

Paid placements will be labelled so that visitors can distinguish them from ordinary editorial content.

Labels may include:

Sponsored
Advertisement
Promoted
Featured Partner
Paid Placement

A paid placement should not be interpreted as proof that the featured hotel, service, or provider is objectively superior to every alternative.

11. Display Advertising and Google AdSense

TopHotelsList.com may display advertisements supplied directly by advertisers or through third-party advertising networks.

We may use Google AdSense or another advertising provider to display advertisements on the website.

Advertisements may appear as:

display banners;
native advertising;
responsive advertising units;
video advertising;
contextual advertising;
interest-based advertising;
sponsored widgets;
other commercial formats.

Advertisements should be distinguishable from editorial content through their appearance, positioning, or labels such as:

Advertisement
Ad
Sponsored

Google AdSense and other advertising providers may use cookies, online identifiers, or similar technologies to:

deliver advertisements;
measure advertisement impressions;
measure clicks or other interactions;
limit how frequently an advertisement is shown;
prevent invalid traffic and fraud;
estimate advertising performance;
select advertisements based on page content;
personalize advertisements where permitted;
understand advertising effectiveness.

Advertising may be contextual, meaning that it is based on the content of the page, or personalized, meaning that it may be based on interests or previous activity where legally permitted.

Where required by law, non-essential advertising technologies will not be activated until the visitor has provided the relevant consent.

Visitors can manage available choices through our Cookie Settings interface.

Google and other advertising providers process information in accordance with their own terms and privacy policies.

12. Personalized and Non-Personalized Advertising

Depending on your location, consent choices, and the configuration of the advertising service, advertisements may be personalized or non-personalized.

Personalized advertising may use information about:

websites or pages visited;
previous interactions with advertisements;
inferred interests;
approximate location;
browser or device identifiers;
other online activity.

Non-personalized advertising may still be selected using contextual information, such as:

the subject of the page;
general location;
device type;
time of day;
limited frequency-control information.

Non-personalized advertisements may still require limited cookies or similar technologies for security, fraud prevention, aggregated reporting, or frequency control.

Where consent is required, your choices will be respected through the website’s consent-management system.

13. Complimentary Products, Services, and Stays

A hotel, tourism organization, accommodation provider, or other company may occasionally provide something of value without requiring direct payment from us.

This may include:

a complimentary hotel stay;
a discounted stay;
a room upgrade;
meals;
transportation;
attraction tickets;
event access;
a travel product;
another benefit.

Where such a benefit is relevant to content or a recommendation, we will disclose it appropriately.

Receiving a complimentary or discounted service does not guarantee favorable coverage.

14. Gifts and Other Incentives

We may receive gifts, samples, invitations, or other benefits from travel-related businesses.

Where a benefit could reasonably affect how visitors evaluate a recommendation, we will disclose the relationship.

We do not intend to conceal material financial or commercial connections.

15. Advertiser and Partner Responsibility

Hotels, booking providers, affiliate networks, advertisers, sponsors, and other commercial partners are responsible for the accuracy and legality of claims they provide about their own products or services.

TopHotelsList.com does not control a third party’s:

prices;
availability;
advertisements;
booking systems;
payment processing;
hotel operations;
refund decisions;
cancellation policies;
customer service;
privacy practices;
fulfilment of reservations.

A commercial relationship does not make TopHotelsList.com responsible for the acts or omissions of the relevant hotel, booking provider, advertiser, sponsor, or affiliate partner.

Any booking or purchase is governed by the third party’s own terms and policies.

16. Prices, Availability, and Offers

Hotel prices and availability can change at any time.

A price, discount, promotion, room category, or availability statement shown or described on TopHotelsList.com may no longer be available when you visit the relevant booking provider.

Prices may vary based on:

travel dates;
length of stay;
occupancy;
room type;
demand;
availability;
taxes and fees;
cancellation flexibility;
membership status;
loyalty benefits;
currency;
geographical location;
booking provider;
promotional conditions.

Always check the final price, taxes, fees, cancellation rules, and booking conditions directly with the provider before completing a reservation.

TopHotelsList.com does not guarantee that a linked provider offers the lowest available price.

17. No Endorsement by Mention Alone

The mention or display of a hotel, booking provider, travel company, logo, trademark, product, or service does not by itself mean that:

the company sponsors TopHotelsList.com;
the company has paid for inclusion;
TopHotelsList.com has a commercial relationship with the company;
the company endorses TopHotelsList.com;
TopHotelsList.com officially represents the company.

Where a material commercial relationship exists in connection with particular content, we aim to disclose it appropriately.

18. Reviews, Testimonials, and Guest Opinions

TopHotelsList.com may refer to or summarize general traveler-review patterns found on third-party platforms.

Such references do not mean that we independently verified every underlying review.

Review scores, rankings, and traveler opinions can change over time and may be subject to the third-party platform’s own collection and moderation practices.

If we publish a testimonial connected with compensation, a free service, or another material incentive, that relationship will be disclosed where required.

We do not guarantee that your experience will match another traveler’s experience.

19. Corrections and Conflicts of Interest

We welcome reports of:

inaccurate disclosures;
outdated commercial information;
missing sponsorship labels;
factual errors;
potential conflicts of interest.

Please contact info@tophotelslist.com with the relevant page address and an explanation of the issue.

Where appropriate, we may:

correct the content;
add or improve a disclosure;
update the relevant relationship;
remove material;
clarify a commercial arrangement.

20. Changes to Commercial Relationships

Affiliate programs and advertising arrangements may change without notice.

We may:

join a new affiliate program;
stop working with a partner;
change the destination of a booking link;
replace expired links;
introduce or remove Google AdSense;
introduce or remove another advertising provider;
enter into or end a sponsorship;
change how a commercial relationship is disclosed.

An article may continue to contain a hotel recommendation after an associated affiliate relationship has ended.

Likewise, a new affiliate relationship may be added to an existing article without changing its underlying editorial assessment.

21. Updates to This Disclosure

We may update this Affiliate & Advertising Disclosure when:

our affiliate relationships change;
advertising providers change;
Google AdSense is introduced, removed, or reconfigured;
new advertising methods are introduced;
sponsorship practices change;
applicable laws or regulatory guidance change;
clarification is otherwise necessary.

The latest version will be published on this page with a revised “Last updated” date.

22. Contact Us

Questions about affiliate links, advertising, sponsorships, or commercial relationships may be directed to:

Instant Media Access
c/o Billo ILY 237-S
Birger Jarlsgatan 37
SE-114 45 Stockholm
Sweden

Email: info@tophotelslist.com