AI Policy

Last updated: July 11, 2026

TopHotelsList.com uses artificial intelligence as a tool to support research, writing, editing, organization, design, and website production.

This Artificial Intelligence Policy explains how AI may be used, the limitations of AI-assisted content, the role of human editorial oversight, and how readers can report possible errors.

TopHotelsList.com is operated by:

Instant Media Access
c/o Billo ILY 237-S
Birger Jarlsgatan 37
SE-114 45 Stockholm
Sweden

Email: info@tophotelslist.com

References to “TopHotelsList.com,” “we,” “us,” or “our” refer to Instant Media Access.

1. Our General Approach to AI

We use AI as a supporting tool rather than as an independent publisher, hotel inspector, travel agent, or decision-maker.

AI may help us work more efficiently, structure information, improve readability, and produce useful travel content.

However, AI does not possess personal travel experience and cannot physically inspect hotels, verify room conditions, speak with hotel staff, or independently confirm that every published fact remains current.

Instant Media Access retains editorial responsibility for content published on TopHotelsList.com.

2. How We May Use AI

AI may assist with tasks such as:

  • identifying possible article topics;
  • organizing research;
  • preparing article outlines;
  • drafting initial text;
  • restructuring paragraphs;
  • improving grammar and readability;
  • generating headings and summaries;
  • comparing publicly available information;
  • translating or adapting content;
  • identifying possible inconsistencies;
  • formatting content for publication;
  • generating metadata, tags, or descriptions;
  • assisting with image creation or editing;
  • supporting technical or administrative website tasks.

The extent of AI assistance may vary between articles and projects.

Some content may receive substantial AI assistance, while other content may involve only limited use, such as proofreading or formatting.

3. Human Editorial Responsibility

AI does not make final publishing decisions independently.

Human editorial work may include:

  • selecting article topics;
  • deciding which hotels to include;
  • determining hotel rankings;
  • reviewing structure and tone;
  • checking names and locations;
  • removing unsupported or misleading claims;
  • reviewing commercial disclosures;
  • checking links;
  • correcting obvious errors;
  • updating outdated information;
  • deciding whether content is suitable for publication.

Instant Media Access remains responsible for the editorial content published on TopHotelsList.com, including AI-assisted content.

4. AI Does Not Determine Hotel Rankings

AI may assist with organizing or comparing information, but it does not independently control final hotel rankings.

Rankings are editorial assessments based on factors that may include:

  • location;
  • amenities;
  • publicly available guest-review patterns;
  • reputation;
  • design;
  • apparent value;
  • suitability for different travelers;
  • available and current hotel information;
  • editorial judgment.

Affiliate commission rates, sponsored relationships, and paid features do not determine the position of hotels in independent rankings.

Additional information is available in our Editorial and Review Policy.

5. AI Is Not a First-Hand Source

AI cannot personally:

  • visit a hotel;
  • stay in a room;
  • inspect a property;
  • test facilities;
  • assess cleanliness;
  • evaluate staff service;
  • confirm accessibility;
  • taste food;
  • experience the surrounding neighborhood;
  • verify current construction or renovation work.

Unless an article expressly states otherwise, readers should not assume that a member of the TopHotelsList.com team has personally visited or stayed at every hotel featured.

AI-assisted descriptions may be based on publicly available information, official hotel materials, maps, travel publications, public reviews, videos, and other research sources.

6. Limitations of AI

AI systems can produce inaccurate, outdated, incomplete, biased, duplicated, or misleading information.

Possible AI-related errors may include:

  • invented hotel features;
  • incorrect room details;
  • outdated ownership information;
  • inaccurate locations;
  • incorrect dates;
  • non-existent facilities;
  • mistaken brand associations;
  • inaccurate summaries;
  • unsupported conclusions;
  • confusion between similarly named hotels;
  • incorrect interpretations of source material.

AI may also present uncertain information in language that sounds confident.

Human review can reduce these risks but cannot guarantee that every mistake will be detected.

Readers should independently verify information that is important to a booking or travel decision.

7. Factual Verification

We aim to review important factual claims using appropriate available sources.

These may include:

  • official hotel websites;
  • official tourism information;
  • booking-platform listings;
  • maps;
  • public company information;
  • press releases;
  • public traveler-review patterns;
  • reputable travel publications;
  • official videos and media;
  • other relevant sources.

Not every statement can be independently verified at the time of publication.

Hotel information may also change after publication.

Readers should confirm essential information directly with the relevant hotel or booking provider before booking.

8. AI and Editorial Opinion

AI may assist with drafting descriptive or comparative language.

However, terms such as:

  • “best”;
  • “top”;
  • “recommended”;
  • “best overall”;
  • “best value”;
  • “best for families”;
  • “best for couples”;

represent editorial opinions rather than objective guarantees.

Different travelers may reasonably reach different conclusions.

AI-assisted language does not make an editorial opinion universally true or suitable for every reader.

9. AI-Generated and AI-Assisted Images

TopHotelsList.com may use AI-generated or AI-assisted visual content.

This may include:

  • article header images;
  • decorative illustrations;
  • generic destination imagery;
  • conceptual travel graphics;
  • edited or enhanced images;
  • icons or design elements.

AI-generated or AI-assisted images may not depict an actual hotel, room, person, view, facility, or current physical condition.

Such images should not be treated as documentary evidence.

Where an image could reasonably be mistaken for a photograph of a specific property or real-world event, we aim to provide appropriate context or labeling.

10. Use of Real People and Brands in AI Images

We aim to avoid using AI-generated imagery in a way that falsely suggests that a real person, hotel, company, or brand endorsed TopHotelsList.com.

Third-party brand names, logos, trademarks, hotel names, and service names remain the property of their respective owners.

AI-assisted material does not create ownership rights in third-party intellectual property.

We may mention brands and trademarks where reasonably necessary to identify or discuss a particular hotel, company, product, platform, or service.

Additional information is available in our Copyright and Takedown Policy.

11. AI and Sponsored Content

AI may assist with preparing sponsored, paid, spotlight, or exclusive content.

The use of AI does not remove the obligation to identify a material commercial relationship.

Where required, sponsored content will be labeled using wording such as:

  • Sponsored
  • Advertisement
  • Sponsored Content
  • Paid Partnership
  • Paid Feature
  • In collaboration with

A sponsor may be permitted to verify factual information about its own property or service.

This does not automatically give the sponsor control over independent hotel rankings published elsewhere on TopHotelsList.com.

12. AI and Affiliate Content

AI may assist with preparing articles containing affiliate links.

Affiliate relationships may affect which booking links or providers are available, but affiliate commissions do not determine hotel rankings.

AI is not instructed to rank a hotel higher because it generates a larger commission.

Further information is available in our Affiliate & Advertising Disclosure.

13. AI and Advertising

TopHotelsList.com may display advertising supplied through third-party advertising services.

Advertising may be selected automatically using systems that include machine learning or automated decision-making.

TopHotelsList.com may not review or select every advertisement before it appears.

The appearance of an advertisement does not mean that:

  • the advertiser influenced the surrounding article;
  • we endorse every advertising claim;
  • the advertisement affected hotel rankings;
  • the advertiser has reviewed or approved our editorial content.

Advertisements and paid placements will be distinguished from editorial content where required.

14. AI and Personal Data

We aim to use AI tools in a manner consistent with our privacy obligations.

We do not intentionally submit unnecessary sensitive personal data to AI tools.

Visitors should not send us information such as:

  • payment-card details;
  • passport information;
  • medical information;
  • account passwords;
  • confidential booking credentials;
  • unnecessary identification documents;
  • other sensitive personal information.

Information submitted to us may be processed using ordinary business, communications, security, or editorial tools where reasonably necessary.

Our processing of personal data is explained further in our Privacy Policy.

15. No Automated Legal or Significant Decisions

TopHotelsList.com does not use AI to make automated decisions that produce legal or similarly significant effects concerning individual visitors.

We do not use AI to:

  • approve or reject hotel bookings;
  • determine credit eligibility;
  • determine insurance eligibility;
  • set personalized legal rights;
  • make employment decisions;
  • decide immigration status;
  • make medical decisions.

TopHotelsList.com does not process reservations or payments directly.

16. AI and Translation

AI may assist with translation or language adaptation.

Machine-assisted translation can introduce errors, especially concerning:

  • legal terminology;
  • local names;
  • cultural context;
  • hotel policies;
  • technical descriptions;
  • dates, currencies, or measurements.

Where translated content is published, the English version or another designated original version may be treated as the primary editorial version unless otherwise stated.

Readers should verify important information directly with the relevant provider.

17. AI and Summaries

AI may be used to summarize publicly available information, videos, press materials, reviews, or other source material.

A summary is not a complete substitute for the original source.

Summaries may omit context, qualifications, exceptions, or later updates.

Where important, readers should consult the original source directly.

18. AI and Copyright

We aim to use AI tools and outputs responsibly.

We do not intentionally instruct AI systems to reproduce substantial protected material without authorization.

AI-assisted content may be edited to reduce:

  • excessive similarity;
  • unsupported copying;
  • misleading attribution;
  • accidental reproduction of protected wording.

If you believe that AI-assisted content published on TopHotelsList.com infringes your copyright or another legal right, contact us under our Copyright and Takedown Policy.

19. Attribution and Sources

The use of AI does not remove the need to respect appropriate attribution, licensing, or source requirements.

Where relevant, we may:

  • link to original sources;
  • credit creators;
  • use official embeds;
  • identify supplied material;
  • disclose sponsored sources;
  • correct attribution errors.

Not every source used during research will necessarily be listed in a published article.

20. AI and Official Embeds

TopHotelsList.com may use official embedding and linking tools for third-party videos, maps, and other media.

AI may assist with identifying relevant external content, but embedded material remains hosted and controlled by the relevant platform or creator.

We do not claim ownership of third-party videos or media displayed through official embed tools.

Creators and rights holders may contact us regarding embedded material in accordance with our Copyright and Takedown Policy.

21. Corrections and Reader Feedback

We welcome reports of possible AI-related errors.

If you believe content contains an inaccurate, invented, outdated, misleading, or improperly attributed statement, contact:

info@tophotelslist.com

Please include:

  • the relevant page URL;
  • the disputed statement;
  • an explanation of the problem;
  • the corrected information;
  • a reliable supporting source where available.

We may:

  • review the content;
  • update or remove the statement;
  • add clarification;
  • revise the article;
  • correct the attribution;
  • leave the content unchanged if the issue concerns editorial opinion rather than factual accuracy.

Submitting a correction does not guarantee that an article or ranking will be changed.

22. AI Disclosure Practices

This Policy provides a general disclosure that AI may be used across TopHotelsList.com.

We may provide a more specific disclosure where the nature of the AI use is particularly relevant, such as when:

  • an image is entirely AI-generated;
  • content is substantially machine-generated;
  • AI-generated media could be mistaken for documentary material;
  • a sponsored article uses substantial AI assistance;
  • additional context would help readers evaluate the content.

We are not required to label every sentence, paragraph, formatting change, or minor editorial task individually.

23. Continuous Review

AI tools and practices change rapidly.

We may periodically review:

  • the AI tools we use;
  • editorial workflows;
  • verification practices;
  • image-generation practices;
  • privacy risks;
  • copyright risks;
  • disclosure standards;
  • relevant legal and industry developments.

We may introduce, replace, restrict, or stop using particular AI tools at any time.

24. No Guarantee of Error-Free Content

Although we aim to use AI responsibly, we do not guarantee that AI-assisted content will always be:

  • accurate;
  • complete;
  • current;
  • unbiased;
  • unique;
  • error-free;
  • suitable for every reader;
  • appropriate for every booking decision.

Content is provided for general informational and editorial purposes.

The limitations and liability provisions in our Terms of Use, Travel and Booking Disclaimer, and General Disclaimer also apply to AI-assisted content.

25. Related Policies

This AI Policy should be read together with our:

  • Editorial and Review Policy
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
  • Affiliate & Advertising Disclosure
  • Travel and Booking Disclaimer
  • General Disclaimer
  • Copyright and Takedown Policy

26. Changes to This Policy

We may update this AI Policy when:

  • our AI tools change;
  • our editorial processes change;
  • new AI features are introduced;
  • applicable laws or regulatory guidance change;
  • relevant risks or best practices develop;
  • clarification is otherwise necessary.

The latest version will be published on this page with a revised “Last updated” date.

27. Contact Us

Questions, concerns, correction requests, and intellectual-property complaints concerning AI-assisted content may be sent to:

Instant Media Access
c/o Billo ILY 237-S
Birger Jarlsgatan 37
SE-114 45 Stockholm
Sweden

Email: info@tophotelslist.com

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